German Wine Auctions: A Marketing Tool for Differentiated Products?
نویسنده
چکیده
The Prädikat Wine Estates (VDP), a German wine producer organization, representing about 200 wine estates and about 3 percent of wine grape area in Germany, holds a number of regional wine auctions every year. They differ from those auctions held through regular auction houses, because while at the regular auction houses private and corporate owners sell older, collectible wines, the VDP auction, Germany’s supposed premier wine producers, generally auction off some of their best young wines. VDP auctions in recent years have focused on most quality levels of the Riesling variety, among them the high quality Trockenbeerenauslese and Eiswein wines.
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